STMGT304-23B (HAM)

Commercialising a New Venture

15 Points

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The University of Waikato
Academic Divisions
Division of Management
School of Management and Marketing

Staff

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Convenor(s)

Paresha Sinha

Paresha Sinha
4948
MSB.4.31
See Moodle
paresha.sinha@waikato.ac.nz

Lecturer(s)

Administrator(s)

: tarryn.nel@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: em.pooley@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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What this paper is about

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Commercialisation is complex. Great ideas, innovations, and technologies are not enough. In this course, students learn the importance of taking a more strategic approach towards commercialisation. We give students real-world projects, to enable learning about typical commercialisation challenges, and techniques to overcome them. This learn-by-doing approach is designed to emphasize the importance of determining who will fund a new venture from the outset, and of crafting a clear strategy prior to tactical implementation. There are no quick overnight recipes for commercialising a new venture, so this course will enable students to learn and appreciate the strategic process.
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How this paper will be taught

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STMGT304 will guide students to commercialise new ventures using a learn-by-doing approach. There are two sets of projects (and assessments) in this course, which are designed to introduce students to the skills necessary for commercialisation:

Fundraise:
Students will independently run a crowdfunding campaign to fund a beneficiary of their choice (note restrictions below). They will subsequently reflect on the different fundraising tactics and skills employed in this project.

Strategise and plan:
Students will work on a new venture project currently under consideration for commercialisation, and design a plan for moving forward. In groups, students will write a comprehensive business plan and deliver a pressure pitch for a real venture.

The paper requires students to engage in self-directed action on their projects, and to share their reflections and progress at our weekly workshops. Students will need to manage their time appropriately to complete the assessments on time.

This paper is offered in FLEXI mode, such that workshops are delivered online and face-to-face. On-campus activities are available for students to attend in person, however, students can complete the whole paper online if they require (including from offshore). Students are expected to attend the synchronous weekly workshop at 9 am on Mondays either in person or virtually, and can access all other elements of the paper at any time of day they choose.

Synchronous attendance at the weekly workshops is expected. During this time, we will discuss student projects as a class, and share reflections on the approaches we have employed. Occasionally, guest speakers will attend our workshops, and share insights on different aspects of commercialisation. There are no lectures for this paper, instead, we learn by doing and reflecting on projects together. Supporting material and videos on commercialisation are provided on the Moodle page.

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Required Readings

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No assigned text. Refer to Moodle for weekly readings and video clips for this paper.

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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Analyse the external competitive environment to assess the market for a new business concept
    Linked to the following assessments:
  • Design and deliver an effective presentation of the new venture proposal to external stakeholders
    Linked to the following assessments:
  • Develop a comprehensive business plan for a new entrepreneurial venture or major new business venture for an established company
    Linked to the following assessments:
  • Evaluate your personal entrepreneurial skills
    Linked to the following assessments:
  • Identify and evaluate the value proposition for a new venture concept
    Linked to the following assessments:
  • Identify the resources needed to commercialise the new venture and how they can be acquired
    Linked to the following assessments:
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Assessments

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How you will be assessed

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Crowdfunding campaign
4 Aug 2023
5:00 PM
33
  • Online: Submit through Moodle
2. Self-Assessment Presentation
7 Aug 2023
9:00 AM
27
  • Presentation: In Class
3. Business Plan (Group)
29 Sep 2023
5:00 PM
20
  • Online: Submit through Moodle
4. Final Pressure Pitch (Group)
2 Oct 2023
9:00 AM
20
  • Presentation: In Class
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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